Create a Brand in the Educational Space that is strong, represents diversity and shows transformation.
LOGO Starting the branding a logo first had to be created. To do this I chose a font that could standout on its own, had movement and looked exuberant. Four different colors were used to represent diversity. The butterfly is used as a supporting symbol of transformation. As the students go through the various programs they change learn and grow. Eventually graduating and transforming into stronger and wiser students and individuals.
The website is to serve as a visual brochure for the Youth Program. Highlighting its programs and services. The four colors in the logo were used to help to emphasize the 4 areas of the Program : Academic Courses, Mentoring Programs, Community Outreach and Therapeutic Services.Original website was created in HTML. New Website is being developed in WordPress, set to launch in 2019. This will provide for easier content updates in the future as the program continues to grow and change over time.
If you are interested in learning more about YLCI. Visit their website and reach out to see how you can help the Bay Area youth!